Brand Statement

Naomi & Nicole®, first introduced in 2002, is a brand of women’s intimate apparel made by Cupid Intimates that’s comfortable, fashionable, and innovatively designed. Its diverse lines of panties and shapewear incorporate great fabrics, cutting-edge product features, and updated looks that deliver value to the contemporary customer.

Its revolutionary panties are available in a variety of styles, materials, prints, and colors. Whether looking for hipsters, hi-cuts, briefs, or boy shorts; microfiber, lace, or cotton/Lycra® construction; or deluster prints, solid basics, or fashion colors, any customer can find a panty that’s right for her. Tying this variety together, and setting it apart from its competition, all Naomi & Nicole® panties incorporate a patented, breathable Wonderful Edge® silicone finish at the leg openings to truly prevent wedgies and eliminate visible panty lines.

Naomi & Nicole® shapewear offers Amazing Light®, Comfortable Firm®, and firm control through silhouettes made for the upper torso, lower body, and complete figure. Most styles feature revolutionary Wonderful Edge®, Wonderful Panel®, and/or Wonderful Seam® technology that deliver stitch-free smoothness, unrivaled comfort, fit adjustability, garment stability, and targeted shaping results.

Naomi & Nicole® intimates can be found at a variety of retailers throughout the United States including Bealls Florida, Belk®, Bergner’s®, Bon Ton®, Boscov’s, Carson Pirie Scott®, Elder-Beerman®, Fred Meyer®, Herberger’s®, Macy’s, and Younkers®. They’re also available through most of the websites of these stores, as well as from NaomiandNicole.com/Naomi-Nicole and HerRoom.com. Naomi & Nicole® panties and shapewear are also distributed in various countries across the globe.

Learn about the history of Cupid Intimates.

Learn how Cupid Intimates gives back to its host communities.

Learn about the green efforts of Cupid Intimates.

Learn why Cupid Intimates takes pride in its workplace.

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