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Cupid® Pressroom | Naomi & Nicole® Pressroom | TC® Pressroom

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Brand Statement

Miraclesuit® Shapewear, introduced to the marketplace in 2001, is a brand of women’s intimate apparel made by Cupid Intimates. Its shapers provide extra firm control designed to deliver on the promises of its name and slogan, “Look 10 lbs Lighter in 10 Seconds®.” While staying true to these roots, its products and marketing have been, and will continually be, updated. Though look is important, its brand recognition is based upon a consistent degree of compression that provides extra firm control, with comfort, better than any other brand.

Its use of unique, innovative product features brings the extra-firm control category into the twenty-first century, and grants a competitive edge to this brand. Its breathable Wonderful Edge® silicone finish prevents each shaper from riding up or rolling down, and eliminates lines that show through clothes. And its Wonderful Panel® technology places stitch-free control panels away from seams to restrict stretch, provide fit adjustability, and deliver targeted shaping results. And, some styles incorporate Back Magic®. In some garments, this feature is an amazingly comfortable and effective combination of flexible stays and a silicone finish that ensures that the back of a shaper doesn’t slip, slide, or roll down. This stability allows the shaping fabric to function more effectively around the wearer’s mid-section, reducing bulges at the midriff, controlling lower back fat, preventing muffin tops, and providing some measure of back support. In other garments, the flexible stays work solely with the fabric to flatten the wearer’s tummy in a most effective manner.

Miraclesuit® Shapewear can be found at a variety of retailers throughout the United States, including Belk®, Bergner’s®, Bon-Ton®, Boscov’s, Boston Store®, Carson’s®, Elder-Beerman®, Herberger’s®, Lord & Taylor, Macy’s, and Younkers®. It’s also available through the websites of most of these stores, as well as from,,, and Miraclesuit® Shapewear can also be found at Hudson’s Bay in Canada, and is distributed in various countries around the world.

Learn about the history of Cupid Intimates.

Learn how Cupid Intimates gives back to its host communities.

Learn about the green efforts of Cupid Intimates.

Learn why Cupid Intimates takes pride in its workplace.

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