- Cupid Foundations begins operations as a sole proprietorship. World War II causes shortages of all sorts of materials, and quotas are created to ration what’s available to the private sector. When a company called Security Mills, a maker of knit fabrics, can’t use its entire nylon yarn quota, Cupid is founded to take advantage of it. It purchases the yarn, arranges for it to be knitted into fabric tubes by a contractor, and adds garters to the tubes. Ironically, a company that today is a leading manufacturer of seamed intimate apparel begins its life as a seller of seamless girdles.
- Most of Cupid’s products are sold to stores in the northeastern United States; some are sold to stores in the country’s Midwest region.
- Cupid’s office, showroom, factory, and warehouse facilities are all located in Manhattan in New York City.
- Cupid Foundations sells all of its garments under the Cupid ® brand name.
- Cupid sells its girdles to small lingerie shops and the “budget stores” of larger department stores.
- Cupid is incorporated in the State of New York and legally becomes Cupid Foundations, Inc.
- Cupid begins both manufacturing and selling its own girdles.
- Cupid’s corporate offices, showroom, factory, and warehouse move to 16 West 32nd Street, Manhattan, New York City, New York.
- Cupid uses outside, freelance designers to design its garments.