Brand Statement

Cupid® is the signature brand of Cupid Intimates. Its shapewear has been manufactured continuously since 1942. The name has always been synonymous with high quality intimates at great prices. Today, those traits, along with the infusion of the latest technology, combine to deliver the most exceptional consumer value in today’s intimate apparel industry.

Cupid® shapewear provides superior control and comfort. Available in light, Comfortable Firm®, and extra firm control, Cupid® styles appeal to traditional shapewear consumers and those new to the category. Customers can choose from a range of silhouettes including: waistline and hi-waist briefs and thigh slimmers, waist cinchers, body-shaping camis, and bodybriefers.

Designed with cutting-edge performance features, Cupid® products are great accessories for both special-occasion and everyday wear. The breathable Wonderful Edge® silicone finish prevents shaper ride-up and roll-down, and eliminates lines that show through clothes. Dynamic Stretch Control® technology incorporates stitch-free, no-show panels that are strategically placed away from garment seams. It restricts stretch and provides fit adjustability, perfect for any customer who’s in between sizes or may experience a weight change.

Cupid® shapewear can be purchased at Walmart and Meijer® stores.

Learn about the history of Cupid Intimates.

Learn how Cupid Intimates gives back to its host communities.

Learn about the green efforts of Cupid Intimates.

Learn why Cupid Intimates takes pride in its workplace.

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