Cupid Intimates

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Brand Statement

Cupid® is the signature brand of Cupid Intimates. Its shapewear has been manufactured continuously since 1942. The name has always been synonymous with high quality intimates at great prices. Today, those traits, along with the infusion of the latest technology, combine to deliver the most exceptional consumer value in today’s intimate apparel industry.

Cupid® shapewear provides superior control and comfort. Available in light, Comfortable Firm®, and extra firm control, Cupid® styles appeal to traditional shapewear consumers and those new to the category. Customers can choose from a range of silhouettes including: waistline, cuff waist, and hi-waist briefs and thigh slimmers, waist cinchers, camisoles, torsettes, and bodybriefers.

Designed with cutting-edge performance features, Cupid® products are great accessories for both special-occasion and everyday wear. The breathable Wonderful Edge® silicone finish prevents shaper ride-up and roll-down, and eliminates lines that show through clothes. Wonderful Panel® technology delivers stitch-free, no-show panels that are strategically placed away from garment seams. These panels restrict stretch but provide fit adjustability, perfect for any customer who’s in between sizes or may experience a weight change. And some styles incorporate Back Magic®. In some garments, this feature is an amazingly comfortable and effective combination of flexible stays and a silicone finish that ensures that the back of each shaper won’t slip, slide, or roll down. This stability allows the shaping fabric to function more effectively around the wearer’s mid-section, reducing bulges at the midriff, controlling lower back fat, preventing muffin tops, and providing some measure of back support. In other garments, the flexible stays work solely with the fabric to flatten the wearer’s tummy in a most effective manner.

Cupid® shapewear can be purchased in the United States at Walmart and Meijer® stores, and online at and In Canada, it’s available through Walmart Canada and its website.

Learn about the history of Cupid Intimates.

Learn how Cupid Intimates gives back to its host communities.

Learn about the green efforts of Cupid Intimates.

Learn why Cupid Intimates takes pride in its workplace.

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